Obesity Essay Example | Topics and Well Written Essays - 250 words - 5

Stoutness - Essay Example A major size of the spending plan on ranch appropriations is spent on crops like wheat, corn, soybeans, rice and cotton. (Edwards). This is the means by which nutritionists connect stoutness to cultivate sponsorships. The items produced using these yields are for the most part unfortunate and add to the ailment. Information from the U.S. National Health and Nutrition Examination Survey shows 35.7% of grown-ups and 17% of youngsters and teenagers are large. (Ogden) Americans have been doing combating heftiness for quite a while. One reason for the illness is eating unfortunate nourishments. I don't concur that ranch appropriations ought to be accused for American’s heftiness issue. The facts demonstrate that ranch endowments make food things modest. Notwithstanding, Americans can decide not to purchase these nourishments. Ranch appropriations are not driving buyers to purchase their items. As of now, there are other more beneficial choices in the market. There are Americans who are not stout by decision. In the event that an individual truly needed to defeat corpulence, it ought not begin and stop with just food decisions. Additionally, the inexpensive food industry ought to be tested into making their menu more wellbeing benevolent. Inexpensive food is an important part of American culture in view of how bustling individuals are. In spite of this, I accept adequate examination with respect to these cheap food organizations will empower them to make inexpensive food things that are nutritious also. Ultimately, constant data about the perils of heftiness and its c auses ought to be given to schools and neighborhoods. Media can help with this. I think if individuals are continually reminded about corpulence they will begin eating for their wellbeing and not for their

Journey Humanities Free Essays

string(52) cut out to give it its one of a kind pony like shape. Celeste Mompremier Educator Watts HUM1020-41 September 25, 2018 Flynn, Brenda. Excursion. 2002. We will compose a custom exposition test on Excursion Humanities or then again any comparative point just for you Request Now Mosaic tile on fiberglass armature. My general exhibition hall experience was astonishing. Since its been a long time since I have been to an exhibition hall, it was somewhat new to me. Be that as it may, seeing the entirety of the delightful figures just overwhelmed me. I was astonished by how much time and exertion these individuals put in making such impeccable work of art. I was likewise dazzled by all the endowments these individuals have in making models. I would not have any ability in making these figures, that’s without a doubt. I truly delighted in peering toward these models, all things considered. I imagine that there are preferences in observing workmanship, in actuality, since I accept that you show signs of improvement comprehension of craftsmanship by observing it face to face. Additionally, it can make you ponder the genuine importance of workmanship. I believe that galleries are significant spots to examine humanities since they assist us with getting familiar with human culture. Historical centers assist us with getting a handle on our consideration more on our mankind's history. We wind up understanding our way of life more. Likewise, it’s enjoyable to find out about craftsmanship. Historical centers are significant in understanding our way of life since they help our more up to date age find out about our history. Regardless, history ought to consistently be recollected and always remembered. I additionally imagine that individuals of various foundations can learn better at historical centers in light of the fine art from our precursors of a similar legacy. I feel that the distinction between something genuine and a duplicate is potentially the surface. I feel like that real craftsman put so much consideration and time and exertion in their work of art. Be that as it may, the other craftsman, in spite of the fact that the individual in question accomplished buckle down on the duplicate, didn't invest as much consideration and energy as the first fine art. They simply attempted to make it look however much like the first as could reasonably be expected. Additionally, it's not possible for anyone to ever make precisely the same surface as the first. I feel like the first work of art would have a more smoother surface than the copy. I would prefer to see the first fine art than the copy since I accept that the first would have more significance than the imitation. The valid work of art has an a lot bigger reason than an imitation. Unique will be novel that is key. It’s all the more impressive to see the first since you can decipher the message that the craftsman is stating. With a copy everything you can decipher is the amount they needed to reflect the first. With a reproduction there is no reason or importance. On the off chance that I were a piece of the Monuments Men team, at that point the model that I would have spared and picked is a vivid pony made of mosaic tile on fiberglass. My craftsmanship is named Journey. This model is made by Brenda Flynn. I picked this bit of work of art since it simply enamored me. I likewise feel like this model is has an irregularity in it that makes it one of a kind. This pony isn’t your standard pony that is drawn like a customary pony that has hide. This horse’s mosaic tile on fiberglass just makes it uncommon and charming. Likewise its fair so inventive that somebody would break new ground by making a three-dimensional pony loaded with kaleidoscopic mosaic tile. This figure would most unquestionably be something worth sparing. I believe that the artist’s reason on making this figure is she is attempting to advance independence since this isn't your standard pony. This pony is beautiful. She’s attempting to communicate that it’s alright to appear as something else. That distinctive is delightful. Likewise that you don't need to resemble every other person. Its clear hues lead me to presume that its communicating that our reality is loaded with various societies, style, and so on. What's more, that the title Journey is communicating voyaging all around the globe. The hues additionally express this world since we have such a significant number of states and nations that have various societies, convictions, qualities, and religion. The pony likewise communicates going in a manner on the grounds that she’s bringing back how individuals used to ride ponies to get here and there. The subject is voyaging and communicating. I know this in view of the shades of our universe of various methods of living. I find that this model way to in every case make every second count, since life itself is short. Also that there are such huge numbers of spots to see, to where the craftsman is empowering voyaging. Truly, when I saw this figure, I was promptly awestruck by the fine art. I don’t imagine that I have ever observed anything so excellent in my life. I said to myself that I needed to totally make my historical center paper about this heavenly figure. It’s such a shocking bit of craftsmanship. The motivation behind why I loved the piece is on the grounds that I felt an association with this figure. I cherished the message it brought out. Where its okay to carry on with your life to the fullest by taking each excursion that thumps at your entryway. With the mosaic tile shining with a wide range of shades of each culture. This piece makes me see that throughout everyday life, it’s critical to take certain excursions for a mind-blowing duration since you may discover exactly what you’re searching for. I accept that it has a solid message since life is so wonderful, don’t squander it across the board place. The figure isn’t named Journey in vain. I accept that everything in this craftsmanship has a reason. The media of this model is diverse mosaic tile and fiberglass. This figure is really a blended media, as a result of its mosaic tile and fiberglass. The fiberglass looks like it’s of a dark shading, while the mosaic tile is multi-hued. The fiberglass is additionally cut with bits of mosaic glass secured around it. The procedure of this model is that the fiberglass is cut out to give it its novel pony like shape. You read Excursion Humanities in class Papers Also the manner in which these individuals figured out how to put the entirety of that mosaic glass stuck around it without destroying it is supreme unadulterated ability. I believe that the blended media improves the importance as a result of the way that the fiberglass of the figure is formed like a pony, and the way that it is named Journey, it is moving others to venture to the far corners of the planet. Likewise in light of the fact that it’s an alternate looking pony, that it’s alright to appear as something else. The diverse mosaic tile likewise communicates how extraordinary and delightful our societies are, and that it is so imperative to encounter everything on the planet. I emphatically accept that the new material is better than the customary media since mosaic tile is normally utilized for dividers, roofs, and so on. All things considered, the reading material has expressed that when we draw in with two-dimensional show-stoppers at an increasingly specialized level, we start to see things about the work’s medium. It additionally expresses that one of the decisions is the work’s medium, which gives it its basic qualities. (pg.30) It’s saying that whatever device the craftsman uses to make the model, they gave it its actual significance. Mosaic tile is extremely remarkable in a figure since no one for the most part utilizes that for models. The most well-known media generally utilized for work is paint. One of the standards of this work of art is design. I state design on the grounds that the manner in which the twirls of the pony communicate with one another. This model is simply loaded up with twirls of various hues. Likewise separated from the twirls, this craftsmanship has a great deal of circles of various hues encompassing the whirls. The craftsman drew out the mosaic tile by placing them in various shapes and hues. The twirls of the mosaic tile make it resemble a handbag. It’s consistently totally positioned together. How does this craftsman figure out how to make the shapes so entirely proportionate with one another from head to toe? That is past me. The twirls spread out a message of imagination. One of the components of this work of art is shading. I state shading as a result of the way that this figure doesn't concentrate on only one shading, yet many. Red, green, white, yellow, orange, and so on. All mixed together in one excellent pony. The hues express independence. This model communicates how wonderful shading is. I am happy to such an extent that the craftsman made the model the manner in which she did. This craftsmanship design communicates shape as one of its components in light of the way that it is formed like a pony. The model gives such a delightful pony. I likewise accept that another of the sculpture’s components is acceptable surface due to the mosaic tile and fiberglass. The surface is underscored in incredible subtleties of the smooth feel of the mosaic tile. The surface has a smooth vibe to the touch. The surface has such a splendid completion. Another of the standards of the figure is accentuation, since this craftsmanship is put out with such significance to where it is the most important of all to be spared. This model is stating a message that is sobbing for consideration. The mosaic tile particularly on the pony, since it’s unbelievable to have a pony that is secured with something besides hide, is brought out to the viewer’s consideration. The mosaic tile is the point of convergence in light of the fact that it’s special. This is the best figure since it sticks out. Additionally, another of the standards of this model is beat on the grounds that the example of the mosaic tile is diverse with the various shades of the mosaic tile, however yet the routine is rehashed that it’s all around the pony. The redundancy goes on a similar way. The course of action is put out like the mosaic tile in a similar streak however various examples and hues. The patters go between being diverse to being all in whirls. Another of the components of this figure is structure since it is a three-dimensional pony. The structure is attempting to reveal to us an anecdote about this work of art. The structure gives this craftsmanship such an expressive nature of taking excursions in our lives. The structure gives

The Byzantine Empire :: essays research papers

The Byzantine Empire      The Byzantine Empire, the overcomer of the Roman realm, prospered into the most seasoned and longest enduring realm in our history. It started with Constantine the Great's triumph of Christianity. He at that point moved his capital from Rome to the refounded Byzantium in the mid fourth century, year 330 AD, and named it Constantinople after himself. This city turned into the enduring safe spot after the separation of the Western Roman domain by the fifth century. It was by a wide margin the biggest and most extravagant city in Christendom during the Middle Ages with a populace of around one million individuals. (Encarta)      Constantine the Great had built up a rule for the realm to follow since its commencement. It incorporated the agreement of the congregation, the pioneers and the instructors of the realm. Constantine made an effective new financial framework dependent on the gold solidus, or nomisma which kept going admirably into the center of the eleventh century. As a result of the business flourishing all through the fourth, fifth, and sixth hundreds of years, numerous antiquated urban areas prospered. Huge domains ruled agribusiness which kept on being productive regardless of the overwhelming tax assessment causing a relinquishment of land. From the earliest starting point as far as possible of the Byzantine realm, the congregation and the sovereign had been the biggest landholders, hence being the biggest profiteers of Byzantine. (Encarta)      After the Roman realm fell in 476 AD, Byzantine vanquished all. It took over the space of southeastern Europe, southwestern Asia, and the upper east corner of Africa. The current day nations in these zones incorporate the Balkan Promontory, Syria, Jordan, Israel, and Egypt. This enormous domain known as Byzantine didn't get called Byzantine until researchers named it. The individuals of that time were not thought of as Byzantines yet as Romans who carried on a Roman way of life. Byzantine had been begun and administered by a sovereign with no formal constitution. It gradually framed a comparable foundation recently Roman organizations. Byzantine followed the Romans customary Christianity also. The dominating language of this time was Greek, albeit a few subjects spoke Latin, The Byzantine Empire :: expositions inquire about papers The Byzantine Empire      The Byzantine Empire, the overcomer of the Roman realm, prospered into the most seasoned and longest enduring realm in our history. It started with Constantine the Great's triumph of Christianity. He at that point moved his capital from Rome to the refounded Byzantium in the mid fourth century, year 330 AD, and named it Constantinople after himself. This city turned into the enduring safe spot after the separation of the Western Roman domain by the fifth century. It was by a long shot the biggest and most extravagant city in Christendom during the Middle Ages with a populace of around one million individuals. (Encarta)      Constantine the Great had built up a standard for the domain to follow since its commencement. It incorporated the congruity of the congregation, the pioneers and the educators of the realm. Constantine made an effective new money related framework dependent on the gold solidus, or nomisma which endured well into the center of the eleventh century. In view of the business flourishing all through the fourth, fifth, and sixth hundreds of years, numerous old urban communities prospered. Enormous domains overwhelmed farming which kept on being productive despite the substantial tax assessment causing a surrender of land. From the earliest starting point as far as possible of the Byzantine realm, the congregation and the head had been the biggest landholders, in this manner being the biggest profiteers of Byzantine. (Encarta)      After the Roman realm fell in 476 AD, Byzantine vanquished all. It took over the space of southeastern Europe, southwestern Asia, and the upper east corner of Africa. The current day nations in these territories incorporate the Balkan Promontory, Syria, Jordan, Israel, and Egypt. This huge realm known as Byzantine didn't get called Byzantine until researchers named it. The individuals of that time were not thought of as Byzantines yet as Romans who carried on a Roman way of life. Byzantine had been begun and controlled by a sovereign with no formal constitution. It gradually shaped a comparative foundation recently Roman establishments. Byzantine followed the Romans conventional Christianity also. The prevalent language of this period was Greek, albeit a few subjects spoke Latin,

A Lab Exercise †Tissues And Hormones Of The Endocrine System - 1650 Words

A Lab Exercise – Tissues And Hormones Of The Endocrine System (Lab Report Sample) Content: Lab Exercise – Tissues and Hormones of the Endocrine System Alyssa Joy Villarosa April 1, 2018 Introduction The Endocrine system is one of the most essential parts of the body. Its functions encompass almost every aspects of our body’s functioning and regulation – from sleeping, metabolism, mood regulation, and reproduction amongst others CITATION Zim18 \l 1033 (Zimmermann, 2018). Structurally, this whole system consists of eight (8) major glands together with the pancreas that functions for hormone secretion and digestion, respectively CITATION Kem17 \l 1033 (Kemp, 2017). Hormone secretion is crucial for the body as these chemicals could either act as an inhibitor or stimulator, through process of feedbacks that then maintains the body’s homeostasis. In this lab experiment, the researchers conducted a more in-depth study about the structure and function of the system. Particularly speaking, the focus would be on the different cells that makes all of these processes possible. Its structures, functions and the specific regulatory mechanisms would be examined in furthe r detail and compared to one another. In the succeeding section of this study, a focus on the origins on both tropic and non-tropic hormones, their target tissues, and its effects would also described. Although, it would only be the structure that would be focused with the staining process of the experiment. All in all, the researchers believed that by knowing the very structures of these cells, it would be easier to understand the very processes that are ongoing and keeping us alive. Material List: No materials are required for this experiment Methods: The experiment starts with procuring a microscope and the samples of different endocrine cells. After securing these a well-lit spot was found in order to provide a better magnification of the samples. Throughout the whole process, the order in which the samples were studied was from low, to medium, and to the highest magnification in order to provide a clearer view of the whole structure. All of them were also labeled based on the structures found. The order and the specific structures of each sample that was examined is given below. 1 Pituitary Gland – Anterior; acidophil cells and basophil cells. Posterior; Nucleus of the Pituicyte. 2 Thyroid gland – Follicular Epithelial cells and Colloid 3 Adrenal Gland – capsule, zona glomerulosa, medulla, zona reticularis, zona fasciculate 4 Pancreas – Islet and Acinar Cells 5 Ovary – Follicles 6 Testes – spermatogonium, spermatocytes, and leydig cells To provide a better representation of the structures, the researchers tabulated the results. Lastly, supplementary analysis of these structures were also done. Results/data: Photo Pituitary Gland Label: acidophil cell, basophil cell, and nucleus of pituicyte The acidophil cells are those which are strongly stained and have more developed outlines. The Basophils have large black spots for their â€Å"secretory granules†. The nucleus of the pituicytes are the smaller ones Thyroid gland Label: follicular epithelial cells, colloid The Follicular Epithelial cells are the ones that are surrounding the colloid. Colloid is colored red. Adrenal gland Label: capsule, zona glomerulosa, medulla, zona reticularis, zona fasciculate The capsule is in the outermost part of the circle (cell), followed by the Glomerulosa, Fasiculata, Reticularis, then the Medulla in the center. The different regions are represented in different stains. Pancreas Label: islet, acinar cells The Islet cells are the ones with a lighter pink stain, whereas the acinar cells are the darker ones. Ovary Label: follicles This sample shows the whole Ovarian follicle with its structures including oocytes, corpus luteum, stroma, etc. Testes Label: spermatogonium, spermatocytes, and leydig cells The spermatogonium could be seen near the outside of the circle, with darker stains. The spermatocytes are next with lighter ones. The Leydig cells are the circles with the lightest stain. They are interstitial. Discussion: Through a careful observation of the tissues, one of the most apparent observations that could be made is that endocrine glands are usually characterized by layers of cells that function differently. These layers are almost always comprised of different cells that secrete different types of hormones. Nonetheless, the reason for the differences in terms of their stains is due to their structural characteristics. One example of this would be the Pituitary Gland. Structurally, the pituitary gland is made up of two parts – Anterior and Posterior – and these parts are made up of different kinds of cells. The anterior pituitary in the first slide could be seen as darker in color as compared to the posterior pituitary gland. This is because cells like somatotropes (GH); Lactotropes (PRL); gonadotropes (LH and FSH); corticotropes (ACTH) and thyrotropes (TSH) are tightly concentrated in anterior (albeit basophils and acidophil are the only one visible), whereas the posterior is mostly made up of non-myelinated axons that are neurosecretory in nature (Tziaferi Dattani, 2018). The second slide shows a cell of the Thyroid Gland. The red part of the slide is made up of a fluid called the colloid whereas the cells with black spots are the follicular epithelial cells. Together, the latter contains the prohormone thyroglobulin, which then stimulates the Thyroid to release the Thyroid hormone. The next slide shows a cross-section of the Adrenal Gland. As could be seen from the slide, the differences in terms of stains reflect the different layers that it has. Correspondingly each of the layers produces a different type of hormone, targets different types of tissues, and is somehow controlled by different regions of the brain. For example, the cortex is controlled by the pituitary gland and produces corticosteroid hormones for the regulation of blood pressure, while the medulla creates both epinephrine and non-epinephrine that helps in coping for physica...

Nuclear Isomer Definition and Examples

Malaria Is A Preventable Disease - 1380 Words

Part I: Background Malaria is a preventable disease transmitted by a female anopheles mosquito that has a global annual death impact of over one million mainly concentrated in sub-Saharan Africa (Patricia Schlagenhauf-Lawlor, Funk-Baumann, M., 2005, pg. 6)(1). Although malaria is almost unheard of in developed countries like the United States, in the early 1900s malaria was just as prevalent as it is in sub-Saharan Africa today. The United States has eradicated local malaria due to increased finances and physician led public health missions in the 1940’s in the form of the DDT campaign(Humphries, 2001, pg. 2). However, in underdeveloped countries mainly located in tropical areas, the death toll to malaria continues to rise due to challenges and barriers between accumulating hefty finances, adequate resources and delivering affective outreach programs( Jennifer Kates, Michaud, J., Wexler, A., Valentine, A., 2013)(3). Malaria thrives in warm and human areas that have bounty s tagnant water sources ideal for breeding and egg nesting. Once bitten by a mature anopheles mosquito the incubation time between infection and showing symptoms is usually between 6-7 days (Patricia Schlagenhauf-Lawlor, Funk-Baumann, M., 2005, pg. 10)(1). The common symptoms of malaria like chills, headache and perfuse diaphoresis to name a few, exacerbate due to parasitic replication and destruction of the bodies RBC. Once the cell is destroyed the merozites from the RBC disperse throughout theShow MoreRelatedThe Epidemic Of Malaria And Malnutrition1107 Words   |  5 PagesHannah Bagis Oleson Rise of the Rest (7) 1 May 2015 Malaria and Malnutrition Americans spend more on Halloween than the whole world does on malaria every single year (ONE). It is fascinating how consumerism and commercialism have bombarded the world; billions of dollars are wasted every single day on unnecessary objects while more than 3 billion people worldwide are living off less $2.50 every single day. To make matters worse, about 1.3 billion people live off half of that. Unable to afford theRead MoreHow Malaria Affects The Human Body And The Different Types Of Malaria1632 Words   |  7 Pagespeople are affected by disease. Most of these people don’t have the resources to feel better or even help others receive the cure. When people can’t get the vaccinations and cures they need, they die. There is a need all over the world to give sick people the cure to get better and lower the death rates due to disease. Because this is a global problem, everyone should be aware of the devastating effects of the diseases around the world. In some cases, the diseases are preventable and the cure given toRead MoreDeveloping Countries Healthcare Issues and Charitable Organizations that Address Their Needs1213 Words   |  5 Pagesmedicine, the care, and the knowledge to even help themselves prevent these easily preventable diseases and illnesses. Every sixty seconds, malaria claims life of another precious child. Maybe this is news to you or maybe this is your opportunity to let this problem resonate, while taking into account the health issues others around the world face on a daily basis. The prevalence of major diseases, such as malaria, occurring in developing countries is why charitable organizations take a preventiveRead More Africas Health Care Crisis Essay1529 Words   |  7 Pages The residents of Africa are suffering from preventable, treatable, and fatal diseases everyday at a higher rate compared to developed countries. The healthcare crisis in Africa is the primary cause of all these deaths, and includes inefficient h ealthcare systems. Consequently, Africans inefficient healthcare systems results in poor delivery of care and a shortage of health professionals. The healthcare crisis in Africa is a current issue impacting the lives of many Africans who dont have theRead MoreMalari An Health Problem That Can Be Stopped Essay1430 Words   |  6 PagesMalaria: An Health problem that can be stopped. Nigeria has different health problems affecting the people in the country from communicable disease to infectious disease. Communicable disease like tuberculosis (TB), pertussis (whooping cough), cholera to infectious disease like diarrhea caused by either bacterial or protozoal, typhoid fever, malaria, dengue fever, yellow fever, Lassa fever, meningococcal meningitis and rabies. The health problem that will be address will be a vector borne diseaseRead MoreWhat I Have A High Fever939 Words   |  4 Pageshave Malaria; there begins the series of painful quinine injections. This is what I experienced during almost every raining season in Niger (my home country) until I was 17. As a consequence, since primary school, I have raised my interest in the ways Malaria develops in the human body, the reason behind all those symptoms, and how to prevent the disease. There is no single biology class, in Niger’s educational system from middle school to high school that did not include a chapter on Malaria, andRead MoreHealth Issues in Africa1611 Words   |  7 Pagesenjoying an active, outdoor lifestyle, access to plenty of fresh fruit, and vegetables, and some of the planet’s cleanest air, it’s people isn’t as healthy as might be imagined. South Africa major health public concerns are HIV/AIDS, malaria, smoking related disease, and tuberculosis, just to name a few of them but all of which affect the non-white population more than the white; apart form these. HIV/AIDS in Africa The rise of sickness in Africa today is mainly caused by HIV (Human ImmunodeficiencyRead MoreMalaria Is A Non Contagious Disease Caused By Protozoan Parasites Belonging1475 Words   |  6 Pages1.0 Understanding Biology Malaria is a non-contagious disease caused by protozoan parasites belonging to the Plasmodium genus. It is not spread from person to person in the manner that influenza or the common cold would be, and it is not sexually transmitted either. There are, according to the CDC, more than 100 species of Plasmodium parasites which can infect animals such as reptiles, birds and mammals. Four species have been recognised to infect humans in nature. In addition to this, there is oneRead MorePoverty in Kenya, Africa868 Words   |  4 Pagescitizens because of the diseases that are being spread throughout the entire state, the lack of medical supplies that is needed for each doctor, and unsanitary water and a very insufficient amount of food. The health and well being of the citizens of Kenya, Africa is horrific, many of the diseases that are spread are very severe which can sooner or later lead to death. With Kenya’s many water sources, Kenya has a high rate of water-borne diseases. Most of these water-borne diseases are not found in developedRead MoreHiv And Its Effects On Nigeria, Lower Respiratory Infections, And Hiv ( Cdc )884 Words   |  4 PagesAs of 2013, the CDC listed that the top 3 causes of mortality in Nigeria are malaria, lower respiratory infections, and HIV (CDC, 2013). HIV is the third leading cause of deaths in Nigeria and account for 9% of all deaths (CDC, 2013). HIV is the virus that causes AIDS, or acquired immunodeficiency syndrome. It can be contracted through the exchange of bodily fluids with another infected individual. In Nigeria, the spread of HIV occurs through high prostitution rates, unsafe sexual practices,

Globalisation Of McDonalds Essay Example For Students

Globalisation Of McDonalds Essay About seven months ago, I met an American guy who had arrived at New Zealand just a few days before. While exchanging oursentiments (I am from Japan) on New Zealand and its culture, the guy told me how he was surprised to see the country is soAmericanised, mentioning McDonalds as one of the examples. Now, in a different sense, this was surprising to me, too. I hadnever had the idea that having McDonalds is being Americanised. In fact, McDonalds is nearly everywhere in the world so thatmany people think it has already become part of their own cultures. But then the question arises: How did this come to be thecase? Here is a brief outline of its history (based on Hebert, 1997; McDonalds Corp., 1997; Mclennan, 1996). HistoryIn 1937, McDonalds was founded as a small local restaurant by two brothers, Maurice and Richard McDonald in Pasadena,California. In 1948, the brothers then converted their barbecue drive-in with car hops into limited-menu, self-service drive-in, inSan Bernardino, Ca lifornia the first advent of quick service restaurant industry. It is in April 1955, however, that the realMcDonalds Corporation launched, by a salesman called Ray Kroc, who gained exclusive US franchising rights from thebrothers. Starting with Des Plaines, Illinois, McDonalds rapidly extended its outlets first over the Chicago area, then the US andeventually all over the world, including two largest restaurants in Moscow (1990) and Beijing (1992), both with 700 seats. Thereare currently over 21,000 restaurants in more than 100 countries (and about 100 in New Zealand), and the 1996 year-endsystemwide sales reached 31.812 billion dollars, 59 percent of which came from the outside of the US. McDonaldizationThe worldwide business of McDonalds is not just a globalisation of its economy. In his book, The McDonaldization of Society,the American sociologist Dr. George Ritzer (1993, cited by Allan, 1997) contends that it also represents the process ofrationalisation the master concept o f Max Webers analysis of modern capitalism, referring to a variety of related processesby which every aspect of human action became subject to calculation, measurement and control (Abercrombie, Hill Turner,1988, p.902, cited by Allan, 1997). According to Ritzer, McDonaldization can be understood in terms of the following aspects: (1) Efficiency: To achieve a specific purpose, people tend to prefer the way that maximises the speed and minimises the cost. However, in many spheres of society, such efficiency is defined for the sake of the industry or business, and people arenevertheless led to believe that it is beneficial to themselves (Allan, 1997; Keel, 1997). Some examples include, ATM, self-servicepetrol, or more recently, we began to serve drinks for ourselves in certain fast food restaurants. (2) Calculability: This is the emphasis of the notion that the more, the better, as well as the faster, the better (Allan, 1997; Keel,1997). That is, quantity and quickness are often equalised with quality. For instance, many people are prone to evaluate products interms of how much they sold within what period of time, whether they be CDs, films, cars, or even tourist attractions. Or else, asfor fast food, things like Extra Value Meals or Big Crunch (or Tower) Burger Combo are constantly offered, and they really doplease most customers. (3) Predictability: Society is more and more structured and organised so that people can predict what wi ll happen in particularsituations with reasonable accuracy (Allan, 1997; Keel, 1997). People expect the same procedures and tastes as last time inrestaurants, or enjoy sequels of movies, video games, TV series and the like with which they had pleasant experience before. .ue5ed66310af1f6a461dfab68752b93df , .ue5ed66310af1f6a461dfab68752b93df .postImageUrl , .ue5ed66310af1f6a461dfab68752b93df .centered-text-area { min-height: 80px; position: relative; } .ue5ed66310af1f6a461dfab68752b93df , .ue5ed66310af1f6a461dfab68752b93df:hover , .ue5ed66310af1f6a461dfab68752b93df:visited , .ue5ed66310af1f6a461dfab68752b93df:active { border:0!important; } .ue5ed66310af1f6a461dfab68752b93df .clearfix:after { content: ""; display: table; clear: both; } .ue5ed66310af1f6a461dfab68752b93df { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue5ed66310af1f6a461dfab68752b93df:active , .ue5ed66310af1f6a461dfab68752b93df:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue5ed66310af1f6a461dfab68752b93df .centered-text-area { width: 100%; position: relative ; } .ue5ed66310af1f6a461dfab68752b93df .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue5ed66310af1f6a461dfab68752b93df .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue5ed66310af1f6a461dfab68752b93df .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue5ed66310af1f6a461dfab68752b93df:hover .ctaButton { background-color: #34495E!important; } .ue5ed66310af1f6a461dfab68752b93df .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue5ed66310af1f6a461dfab68752b93df .ue5ed66310af1f6a461dfab68752b93df-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue5ed66310af1f6a461dfab68752b93df:after { content: ""; display: block; clear: both; } READ: 13. Were The Elizabethans More Bloodthirsty Or Tolerant Of EssayBuildings are constructed into similar layout with similar decorations. (4) Control: Uncertainty, unpredictability and inefficiency get eliminated from any rationalising systems, and that is especiallymanifested by the substitution of non-human for human technology (Allan, 1997; Keel, 1997). By this means, people have less tothink and work on their own, yet at the same time, less control over their own actions. For example, employees only have to followthe instructions and push the buttons in fast food shops; supermarkets have replaced old registers with scanners; automaticoperation of trains is becoming preva lent, and so forth. Again, these are not for the interests of employees or customers, but forthose of employers. Finally, Ritzer points out that this rationalisation, or McDonaldization, frequently yields, on the contrary, rather irrational results(Allan, 1997; Keel, 1997). Most specifically, irrationality means that rational systems are unreasonable systems. By that I mean thatthey deny the basic humanity, the human reason, of the people who work within or are served by them(Ritzer, 1994, p.154, cited by Keel, 1997). After all, people make long queues to get fast food that is full of fat, cholesterol, sodium and other unhealthy ingredients, and thentake the trouble to dump the rubbish instead of the workers, which in turn becomes a source of pollution of the naturalenvironment. And this irrationality is not confined to fast food industry; McDonalds is only a metaphor that exemplifies the wholeprocesses of rationalisation, as has already been noted. My Personal RantSince I am not a sociology-major student, my understanding of McDonaldization may not be accurate, and I certainly do not havea clue on whether such phenomena are good or bad. Still, the point I want to make here is clear: Our societies are increasinglyreigned by global standards, which profoundly affect the way we think, process information, and interact with others. (Yes, I knowthis is a kind of clich in psychology.) Without doubt, McDonalds and its ideas define part of our lives, and across cultures, wedefinitely share certain commo nalities, both materially and psychologically. The only concern that remains, however, is the factthat the standardisation is typically based on the fashion preferred by those who are socially affluent or culturally dominant. In thisregard, the same is true for the internet system. Surely, this technology is a revolutionary tool that not only removes boundariesfrom the realms of our social interactions, but also pushes further the potential of human cognitive development. Nonetheless,information found on the net is the product of people who have access to computers, with inevitable reflection of their ownpersonal or social viewpoints.